How to create content as an influencer

Let’s start to look at some types of content that you can create with your instagram - we’ll start with influencer style content.

Influencer content creation entails basically designing the ideal character for your niche and industry using your Instagram account.

When we think about influencers, influencers are really the ideal characters in a specific niche.

Design the “ideal character” for your niche and industry

You want to focus on the details of that character, and for example, if it's in fashion, you want to think about all the details, all the accessories that you can add in those posts to create that picture for your audience.

The goal is to really tell a story that's compelling, using this character and to paint a picture for your audience.

You want to take photos of this character, you want to show them in different use cases, maybe using the product, the outcome of what the product does and how it works, helpful tips and tricks, and by doing that you’ll basically be making influencer style content.

Example: Travel Influencer

Here's an influencer who is traveling and she has her bag, her sunglasses and really looks like the actual traveler that would be working for example at American Express or creating content for them.

Example: Young foodie influencer