How to do giveaways and competitions

Another viral kind of content is - giveaways allow you to really get a lot of engagement while growing your audience on Instagram.

Research giveaways ideas on ilovegiveaways.com

The first step is to research ideas for giveaways by looking at what similar brands or successful giveaways are doing on ilovegiveaways.com.

You can review your customer avatar to understand what your audience would be excited about to get for free because if you're gonna be giving away something for free, then you want to really understand you know what your audience wants.

You can also find an influencer who has already actually done a giveaway and try to work on cross-promoting giveaways with them!

You can create your giveaway using King Sumo

Create an account on Kingsumo.com

Head on over to Kingsumo.com and sign up for an account there and login to your new account.

This will allow you to create your own giveaway page and for that you add your giveaway information, you can set some sharing options and add some bonus entries.

Create your giveaway

Give your giveaway a title and describe how the giveaway works and what people will get for doing the different things to get entered into the giveaway.

You can setup actions that a contestant can take to get even more entries, so you can create some action, like to share it on twitter or like and follow your instagram account.

If contestants do those things they can get bonus entries.

Decide how you want your giveaway to be shared

There's different options for distributing the giveaway - choose the one where your community or followers is the most active whether that’s your Instagram or Facebook stories, or sending an email out to your email list.

Doing all of the above tends to generate the most amount of entries and engagements

The final step is to click the link you will be sending out yourself and sign up for the giveaway so that you can see what the giveaway will look like to do some quality control before it goes viral!

Publish your giveaway and sign up for it yourself to see what it looks like