How to create content for internet / tech companies

Now, let's say you're in software creating SaaS style content - this is a different type of content and you want to think about how you can promote software while also creating content that will work on social media.

It’s not easy but we’re going to cover some easy to follow strategies you can use to flesh out your Instagram account and never run out of ideas on what to post weekly.

Follow your branding and consider illustrations to demonstrate your software

You want to think about how you can use graphics or animations to illustrate what your software can do or want to break the common beliefs people have in your niche, and that's just taking the existing beliefs they have, breaking them and introducing content to help educate them.

One way you can start looking at content out there is to head over to Product Hunt.

Product Hunt is a service that gathers all the top software and it allows people to up vote these different pieces of software.

You can go into one of these collections, Best of SaaS and look at all the software offers that are out there and then head over to one of these websites and go to the bottom and click on their instagram social media link.

Research other SaaS software companies on Product Hunt and find their Instagram on their site

Post testimonials from your customers and partners

Here's a quote from twitter that they've taken and put on instagram. This is a common thing you can do - it’s called a Remix - where you actually take a post from one social platform and put it on another.

This post just promotes one of the customers here in the Linux community that is really enjoying one password and wanted to shout it out.

Post about events coming up

Here's an event post that's talking about an upcoming conference SaaStr where 1password is going to be at so they're promoting that to their instagram so that people going to that conference might see it in their feed.

Here's an example of Cake Resume’s instagram post about tips and tricks on how to spruce up your resume. Since they are resume build and editing software this may entice potential users to give the platform a try.

Post about helpful tips & tricks for potential future customers