How to create content for Small Businesses

Provide educational tips and tricks to your industry

You could post about different oral health facts for a dentist office’s Instagram for example.

The next type of content we’re going to cover is small business style content for local businesses such as restaurants, barber shops or small online businesses.

Post about the latest news and holiday events

You can use major news and holiday events to post - and think of a special deal you can give to people for Labour Day for example and include that in the post to get engagement.

Show your team and what your company looks like

People love seeing behind the scenes Instagram posts, show people what your employees life is like. It will help to put a human face behind a company and make it more personable.

Announce special offers and deals

Try offering something like a free appetizer and desert with the purchase of 2 glasses of wine and a pizza and see if it’ll get people to come to your restaurant.

If you have an Instagram account for a barber shop, you can post an action shot of you giving a customer a fresh new haircut while rocking a fresh fade yourself.


Once you have a good cadence and different ideas of content you can post every week you can grow your following by signing up for our organic instagram growth service that can get you thousands of followers every month for less than $2 a day.

Post photos of your service and the results

2022 Path Social. All Rights Reserved